Money follows meaning
Penned by Nick
I stumbled across a 2004 talk at Stanford by Guy Kawasaki, contrarian entrepreneur writ large, who espoused his views on the importance of making meaning first, and then trusting money will follow, as opposed to working in the opposite direction.
What struck me about Guy’s advice was how quickly this lesson has been forgotten as Web 2.0 has exploded. Indeed, my sense is that many are now beginning to wonder, what’s the real value of Facebook or Myspace, besides advertising revenue, when the communit of friends is seemingly so shallow and far removed from everyday life?
The thought that gives me heart right now is the reality that social and environmental entrepreneurs are actually embracing Guy’s lesson, and in the process, creating value that extends beyond an IPO. With some calling for war crimes trials of all CEO’s (a bit extreme, admittedly), there is, especially now in the US, a pressing need to make meaning out of an increasingly confused corporate system, and in the process, begin to be the change we all want to see in the world.