Management, from the Ground Up

May 13, 2008 at 5:22 am Leave a comment

Posted by Nick

My brother in San Diego shared with me a research report that recently came across his desk, which asserted that: “Across all countries surveyed, the research indicates that working for an organization where employees positively view “green” efforts has a significant, favorable impact on how they rate their pride in the organization, overall satisfaction and willingness to recommend it as a place to work. Employees who have favorable views of their company’s “green” activities also have more favorable opinions of their management…[and are] more likely to believe that senior management supports and practices high standards of ethical conduct, and is more trustworthy.”

Generally speaking, in the US we’ve seen the environmental movement begin at the bottom and work its way up into the workplace. Grassroots initiatives–both within the home and the workplace–typically start as pilot projects, and only when management realizes the value of the initiative, integrated more deeply into the corporate DNA. Despite the fact that these initiatives have been in place for decades, research is only now coming to the fore to support what many have long known: doing good by the environment is doing good for one’s business. How long it will take for management worldwide to realize this is not certain–what is certain is that the trend will not relent as more and more research illuminates the business value of going green.

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