Bright Green squeezes in the US

May 6, 2008 at 5:29 pm 2 comments

Posted by Tom:

This week I noted two interesting articles about the USA in the press relating to all things Bright and Green.

The first, here, talks about China’s CO2 emissions, which are now ‘greater’ than the US’s. As it rightly points out, the overall output might be greater than in the US, but per capita, the Chinese are 75th, whilst the US remains firmly at the top of the tree. As the author wisely points out – ‘can we stop pretending that the average person in China is living like the average North American’. It’s time for the US to realise that big isn’t beautiful. (Nick, our esteemed-US MD drives a smart car in San Fran, attracting more attention than any Hummer or Porsche). The tide is turning on the big is beautiful ethos, but the US has a long way to go. It’s laughable that they might hide by claiming the Chinese are now chief culprits. American’s are proud, nationalistic people – let’s keep the pressure on them as the biggest villains.

The second, here, from the Economist – regarding a talent shortage in the green startup space. I notice Nick has also noted it below on this blog. I have a different angle:

Apparently, global investment in renewable-energy business alone rose 60% to $148.4 billion, with one of the key bottlenecks being the lack of green, entrepreneurial talent. It also says that 90% of executives in clean-tech firms cited top-level recruitment as a serious concern.

Yet we find that people are still reluctant to use recruiters to help them find these key people, even on a contingency basis (no hire, no fee). Those who’ve used Bright Green seem relieved to have one of their biggest problems mitigated. Yet too many people we’ve come across spend months of valuable time, and huge expense hunting for people themselves in the name of ‘saving’ money, or not having to pay recruitment fees. That’s fine, we’ve plenty of business coming our way – but I would recommend any business owner take a look at the real value of attracting the best people quickly and efficiently allowing them to grow their business over the coming years. The war for talent doesn’t stop just because we’re in the caring and sharing green space.


Entry filed under: Uncategorized.

“Labour Pains” Everything but the Kitchen Sink

2 Comments Add your own

  • 1. Roger  |  May 7, 2008 at 11:14 pm

    “American’s are proud, nationalistic people – let’s keep the pressure on them as the biggest villains.” Considering you just opened an office in the US, and you are hoping to be bringing in some serious U$S, it seems you are shooting yourself in the foot- to some extent- with this comment.

  • 2. brightestgreen  |  May 8, 2008 at 8:04 am

    Roger – thanks for your message. Yes, it might seem that way. However, I think many Americans themselves would understand that there is a fundamental need to change people’s attitudes with regards to personal carbon emissions. Just because we’ve opened an office in the US, doesn’t mean to say that we’re going to keep silent about some of the key problems we still face. Just because I’m a UK citizen, doesn’t mean I’m going to keep quiet about many of the weak or even shameful decisions made by my own administration, or support those people here in London who despite never leaving the city’s streets, feel compelled to drive huge lumbering 4x4s. Don’t get me wrong, I love the US – San Francisco is one of my favourite cities in the world – but that doesn’t prevent, or excuse the issues.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

May 2008
« Apr   Jun »

Bright Green Twitter


%d bloggers like this: