Leading the way

March 13, 2008 at 6:54 pm Leave a comment

By Tom:

One of the companies we most respect and one of our clients is a company called Interface set up by Ray Anderson whom I was lucky enough to meet at the Time Heroes of the Environment Awards. (It was also the evening when I first saw David Attenborough speak – a seminal evening in terms of hero-worship for me).

For those of you who don’t know Interface, they embody the next generation of organisation, with their ambitious Mission Zero programme and countless other forward-thinking initiatives.

Their latest is Fairworks and is worth taking a look at to demonstrate how even a big corporate, in what might be considered to some to be an unsexy sector (carpets and flooring), can lead the way and create an exciting and progressive product. I hope they sell like hot-ca(rpet)kes.

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Moral Quandry of Greenwashing Do you mind?

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