Archive for April 24, 2009
Scribbled by Nick
The Times ran a story on social entprereneurs today that cleared a major hurdle: it made the idea of social entrepreneurship accessible.
Conventionally businesses like d.Light and Bright Green Talent have struggled to be understood. Partly it’s because the economics of our business models often defy convention. In BGT’s case, the cheaper our services get, the more people we can place into green jobs. That’s a good thing, but it means our business only realizes its full potential at scale. Between here and there, we continue to prove the existing model profitable, though not necessarily powerful.
Underlining all these business assumptions is a goal that conventional businesses would probably never embrace: to one day go out of business. I continue to push for my early retirement because we’ll have placed 1 billion people in green jobs and mobilized the workforce to fight climate change. Until then, it’s business as (un)usual.