7th Generation Businsses: Ecoprises?

Contemplated by Nick

7th Generation recently published its own index of market trends, observations, and responses. One last statistic, in particular, caught my interest:

• Number of jobs created per 10,000 tons of waste incinerated: 1
• Number of jobs created per 10,000 tons of waste landfilled: 6
• Number of jobs created per 10,000 tons of waste recycled: 36

The 36x return on employment that waste recycling creates seems to make good business sense on nearly every level. In some ways, it raises the question of whether we could profit off such a trend–my suspicion is yes. GE’s ecomagination initiative–so popularly featured throughout the Olympics right now, seems to suggest yes–investment is clearly following a growing trend of consumer interest in green alternatives to conventional ways of doing business. Call them ecoprises runs by ecocapitalists, these Green Entrepreneurs and Leaders are redefining business as we know it, and in many cases, finally doing good by doing well.

Tags: entrepreneurship